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We are on a mission to promote sustainable development in the fashion industry through our Clean Fashion Model, which breaks down the fashion supply chain into four key stages: fabric sourcing, making and manufacturing, media and marketing and the afterlife. By comprehending each of these stages, we can collectively move towards greater transparency and messaging.
THE CLEAN FASHION MODEL

Fabric Sourcing
Mapping production back to its source and awareness of textiles and materials

Making and Manufacturing
Operations and people between the process of design and shop floor

MEDIA AND MARKETING
Understanding the roles and responsibilities of the public-facing element of brand

Afterlife
Post-consumer and waste culture