Deadstock Fabric, Inclusivity and Leaning to Love Your Stuff

Deadstock is the term given to clothes and fabric that didn’t make the cut… but why do We Are Kin and Last Yarn make it such a central element to their brands? It’s bad enough that a huge amount of perfectly good surplus fabric ends up in landfill but Burberry made dead-stock especially scandalous in 2018 when they were reported to have sent £28 million worth of their materials up in smoke so that their brand didn’t risk being devalued by blackmarket resales and fabric recycling. In this episode our podcast hosts Aamina and Aaliyah speak to Ngoni Chikwenengere and Deborah Lyons about how their journeys began, some common misconceptions about what dead-stock means and the importance of inclusivity.

Hosted by Aamina Jung and Aaliyah Facey. 


This podcast includes the following chapters…


01:27 – Introducing Ngoni Chikwenengere and her We Are Kin journey

03.08 – Why use Deadstock?

04.34 – Introducing Deborah Lyons and Last Yarn 

07.00 – Does Deadstock mean worse quality? 

11.00 – How to make a brand ‘Inclusive’

17.58 – Legislation, legislation, legislation

15.25 – Can a brand both sustainable and profitable

21.57 – What are the futures of We Are Kin and Last Yarn and slow fashion

30.04 – Sustainable Fashion is going digital

34.00 – Ngoni’s and Deborahs advice on entering the fashion industry 

38.50 – Reflection Sections with Reanar, Aaliyah and Aamina. Legislation, passion and inclusivity.

Inflaxuated with Cassie Quinn

We question what happens when we reinvent materials that have existed locally for centuries. In conversation with founder of CQ Studio, Cassie Quinn we unravel her research on diversifying the use of flax as a material and her journey into regenerative practices.


Reimagine Fashion With Us