Deadstock is the term given to clothes and fabric that didn’t make the cut… but why do We Are Kin and Last Yarn make it such a central element to their brands? It’s bad enough that a huge amount of perfectly good surplus fabric ends up in landfill but Burberry made dead-stock especially scandalous in 2018 when they were reported to have sent £28 million worth of their materials up in smoke so that their brand didn’t risk being devalued by blackmarket resales and fabric recycling. In this episode our podcast hosts Aamina and Aaliyah speak to Ngoni Chikwenengere and Deborah Lyons about how their journeys began, some common misconceptions about what dead-stock means and the importance of inclusivity.
Hosted by Aamina Jung and Aaliyah Facey.
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This podcast includes the following chapters…
01:27 – Introducing Ngoni Chikwenengere and her We Are Kin journey
03.08 – Why use Deadstock?
04.34 – Introducing Deborah Lyons and Last Yarn
07.00 – Does Deadstock mean worse quality?
11.00 – How to make a brand ‘Inclusive’
17.58 – Legislation, legislation, legislation
15.25 – Can a brand both sustainable and profitable
21.57 – What are the futures of We Are Kin and Last Yarn and slow fashion
30.04 – Sustainable Fashion is going digital
34.00 – Ngoni’s and Deborahs advice on entering the fashion industry
38.50 – Reflection Sections with Reanar, Aaliyah and Aamina. Legislation, passion and inclusivity.
