Repurposing leftover textiles to create new, bold, and contemporary designs, Revival London is re-shaping the way we look at fashion, producing limited edition collections using preloved fabrics. Reclaiming pieces often destroyed or discarded, the London based fashion-house sources the best from local manufacturers’ offcuts, charity shop partnerships and community donations, to give a new lease of life to the fabulous and forgotten.
Dedicated to planet preservation through waste reduction and specialising in the reworking of ‘unwanted’ textiles, Revival London releases conceptual capsule designs throughout the year, making use of reclaimed garments and fabric which are deconstructed and redesigned. Aiming to reduce textile waste in the fashion industry, eradicate its ‘fast and disposable’ culture and make textile education more accessible, the brand looks to take the next step by launching on Kickstarter.
Locally produced, all designs are currently made in the UK by makers at Poplar Works, with the brand planning to expand and create some pieces in Ale’s hometown of Accra, Ghana to support the local makers there as well.
Operating a zero-waste policy, storing all fabric scraps for new designs and accessories, every order placed on Revival rescues on average 1.5 pairs of jeans from landfill where it would have otherwise rotted away and released harmful chemicals and toxins into the air.
Ale continues, “our launch on Kickstarter is us on the cusp of making a difference. Our long-term goal is to become a certified B-Corp and be a truly circular fashion brand in which the lifecycle of our garments is a closed loop, constantly reworked, repaired and reinvented into another piece or for another purpose. That means, with additional funding Revival London will be able to set up our sustainable supply chain, save more from landfill and help us to make a bigger, and more positive, impact on the industry. It will allow us to achieve our mission to bring both contemporary style and sustainability to the fashion world, simultaneously empowering both the consumers and the makers.”
Though denim is durable, and with proper care, can last a lifetime, denim textiles are often caught in the cycle of fast fashion. As a result, piles of denim textiles, like the pile presented below, end up in the landfill as waste.
Revival’s aim is to consider a new way of thinking about clothes, specifically the afterlife of unwanted and discarded garments. All of their pieces are limited edition and are created with scraps from discarded denim jeans, shorts, skirts and other denim textiles. The textiles are reconstructed and redesigned with a contemporary twist, whilst keeping features like buttons, buckles, zippers and seams that hint at the fabrics past life.
Rosette Ale is the founder of Revival, a slow fashion brand based in London. Founded in 2016, the brand is centred around the repurposing of textile waste, specifically denim. Ale’s inspiration for the sustainable fashion brand started at university, when she was studying sustainability, waste and technology within the fashion industry.