Dedicated to planet preservation through waste reduction and specialising in the reworking of ‘unwanted’ textiles, Revival London releases conceptual capsule designs throughout the year, making use of reclaimed garments and fabric which are deconstructed and redesigned. Aiming to reduce textile waste in the fashion industry, eradicate its ‘fast and disposable’ culture and make textile education more accessible, the brand looks to take the next step by launching on Kickstarter. 

Locally produced, all designs are currently made in the UK by makers at Poplar Works, with the brand planning to expand and create some pieces in Ale’s hometown of Accra, Ghana to support the local makers there as well. 

Operating a zero-waste policy, storing all fabric scraps for new designs and accessories, every order placed on Revival rescues on average 1.5 pairs of jeans from landfill where it would have otherwise rotted away and released harmful chemicals and toxins into the air. 

Ale continues, “our launch on Kickstarter is us on the cusp of making a difference. Our long-term goal is to become a certified B-Corp and be a truly circular fashion brand in which the lifecycle of our garments is a closed loop, constantly reworked, repaired and reinvented into another piece or for another purpose. That means, with additional funding Revival London will be able to set up our sustainable supply chain, save more from landfill and help us to make a bigger, and more positive, impact on the industry.  It will allow us to achieve our mission to bring both contemporary style and sustainability to the fashion world, simultaneously empowering both the consumers and the makers.”