We explored our concept of Clean Fashion in September 2020. Colèchi presents Clean Fashion, a new term that brings to light every stage of the fashion process. We introduced the term with a series of online events from 18-23 September 2020, exploring the full fashion production line, inviting founders and creatives to speak about the production chain. From fabric sourcing to manufacturing; marketing and packaging. Clean fashion is a movement that seeks to understand how we can make each area of the garment production process more ethical and explores the new way of working emerging in fashion.
In this conversation, we discuss how independent creatives can consider a clean approach during the production process. From how cost-effective is local vs global production; considering fair wages; finding a local manufacturer; sourcing locally and the different metrics used when measuring sustainability. This conversation is an introduction to local production for small fashion businesses.
Watch the video
Meet the speakers
Diana Kakkar is the founder and chief executive of MAES London, a premium garment manufacturing studio that specialises in high-end womenswear. She launched MAES London in 2018 to help fashion designers make beautiful garments exactly to spec and in the most cost-effective way.
Genia is the Founder and Creative Director of BEEN London, an award-winning sustainable accessories brand with a mission to change the way we view waste. All products are handcrafted in London entirely from materials that would otherwise end up in a landfill. Genia is a faculty member of Cambridge Institute for Sustainability Leadership and a lecturer in sustainable materials innovation.
Tee is the founder of Never Fade Factory. The motivation behind the creation of Never Fade has always been entrenched in a desire to have a social impact in our community and globally. Their collaboration with The D Foundation the producers of ASBO magazine was a step to make sure the young creatives who come through our platform could get the resources they need to harness their optimal power.
5 things we took away
“Things took longer during quarantine because things took longer. That is the human element which is an integral part of the fashion making process.”
“We need to look at sustainable fashion right now. It is creating a new sector, which is very exciting, this can be a good thing for emerging businesses providing employment, job opportunities, self-employed opportunities. It’s easier to navigate for now because it’s not being led by an entity. It’s an open game. It’s easier for someone who is starting with low capital for now to start something.”
“Every action makes a massive difference to the carbon footprint. Bags are usually made in South East Asia, and are flown to the UK. It was important for us to make it locally.”
“Coffee takes (less than) 5 minutes to make. We are paying up to £5 for it. Why are we not willing to spend that money on clothes?”
“These metrics are very easy to communicate: Amount of waste diverting from landfill. How many plastic bottles have become zips on our bags. How many kilos of textile waste has been used for lining.
If you are as geeky as I am, the only way to measure everything, from the car you are using to get around; the kind of electricity you use throughout; we realised that carbon footprint is the one thing we would like to measure. We are measuring our first-ever carbon footprint analysis which is the lifecycle of our products.”