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Do something with your passion

Season 7’s Story

London based New Yorker Blair Namia has always had a passion for statement coats. When she realized there wasn’t a platform that presented the unique coats she’s always looking for, she created Season 7. Season 7 is the destination for statement outerwear. Blair collaborates with various up and coming brands to curate an online store of statement coats and jackets.

The e-commerce site has recently launched and already provides an exciting range of styles. The range is inspired by luxury street culture, femininity and women empowerment. Season 7 is all about using fashion to communicate individual style.

I want to figure out a way to use this platform to push barriers and be a source of empowerment and self-expression.

As part of our Fashion Founders month, we asked Blair 2 questions – why did you start your business and what keeps you going? This is what she had to say:

What made you start your business?

“I started this because I wanted to simplify the shopping experience as well as curate a space of pieces I genuinely love. I’ve always thought of coats, jackets, blazers etc. as statement pieces as they often complete a look. As someone who encourages individuality, style and self-expression, I wanted to create a brand that embodied and encouraged those principles as well.” 

What makes you continue running Season 7?

“Well, being that I’ve just gone live with the website, I am really quite excited to see where the journey goes. I’ve always wanted to merge my desire to create, navigate and understand business. As Season 7 is a multi-brand retailer, by create, I mean more so a desire to curate an aesthetic and unique edit to my style and taste. I also love clothes and the way it is a form of communication and I’m keen on developing this concept of statement clothing. I want to use it as a way to exude self-confidence and tell the world a bit of who you are.”

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