It’s been four months since Romy and Sophia decided to save the sneaker world for women. Male-dominated space needed some changes. Not only flexibility but also better access and stock for women. Two friends, currently based in LA, they came with a cure. Through launching the online one-stop-shop, they healed many women from a horrible […]
The Female Voice in the Sneaker Industry – Common Ace Read More »
Meet the small fashion brand consumers who are reminding us why we love independent stores and sharing what transparency looks like to them. We’re guilty of summarising all retail customers with one voice. “They don’t like spending any more”, “they all buy less often”, “they’re all being picky”, as retail sales declines and customers demand
Meet the people that shop small Read More »
What does it mean to be a transparent brand? The route to sustainability is undoubtedly long and complicated. Being a sustainable brand in a market-driven by growth is continuously challenging, not only because the word ‘sustainable’ in terms of a brand quality is expansive and ambiguous. On the one hand, sustainability means producing clothes with
Defining transparency Read More »
Working during the lockdown has not been easy but even with the pandemic raging on, creatives have remained innovative, working within an industry that seemingly never sleeps. If there was any kind of silver lining to the lockdown, it was the gift of time. With countless online resources from webinars to workshops, more now than
Lockdown: Changing Gears Read More »
How do you approach an industry that has a preconceived notion of your identity? When I was younger beauty heavily influenced my decision when choosing my favourite contestant or member of a girl band. I would go with who I then thought was the prettiest, and she wasn’t the dark-skinned girl or the thicker girl.
The Female Gaze – a new angle to fashion photography Read More »
When starting my Fine Art Photography degree at Camberwell College of Arts in 2017, I entered a new chapter in my life, in terms of academia, but I was also forced to confront my mixed-race identity. Having grown up in a diverse environment, in West London, this wasn’t something that I had experienced before. Within
Fine Art meets Afrofuturism – The Fashion Allegory by Indera Studio Read More »
If we look around, one could say large strides have been made in the fashion industry in the past 10 years to embrace a more circular method for the cause of sustainability. There has been significant investment into material science and development, with a newfound market for cactus and pineapple based leather alternatives, and fibres
BORN TO DIE? – Taking the idea of circular from the product to a whole business strategy Read More »