Conversations

The Female Voice in the Sneaker Industry – Common Ace

It’s been four months since Romy and Sophia decided to save the sneaker world for women. Male-dominated space needed some changes. Not only flexibility but also better access and stock for women. Two friends, currently based in LA, they came with a cure. Through launching the online one-stop-shop, they healed many women from a horrible …

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Defining transparency

What does it mean to be a transparent brand? The route to sustainability is undoubtedly long and complicated. Being a sustainable brand in a market-driven by growth is continuously challenging, not only because the word ‘sustainable’ in terms of a brand quality is expansive and ambiguous. On the one hand, sustainability means producing clothes with …

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Fine Art meets Afrofuturism – The Fashion Allegory by Indera Studio

When starting my Fine Art Photography degree at Camberwell College of Arts in 2017, I entered a new chapter in my life, in terms of academia, but I was also forced to confront my mixed-race identity. Having grown up in a diverse environment, in West London, this wasn’t something that I had experienced before. Within …

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BORN TO DIE? – Taking the idea of circular from the product to a whole business strategy

If we look around, one could say large strides have been made in the fashion industry in the past 10 years to embrace a more circular method for the cause of sustainability. There has been significant investment into material science and development, with a newfound market for cactus and pineapple based leather alternatives, and fibres …

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